More than anything else, content curation helps you achieve a more engaging level of relationship with your audience.
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Guillaume Decugis
onto Content curation trends |
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Guillaume Decugis's insight:
Beyond the 6 very good reasons Anna Rodriguez gives in this blog posts, her title highlights a very important point: content curation can easily be dismissed as something tactical among the variety of publishing strategies that exist today.
As an example, I frequently hear people telling me they're curating content when what they really mean is merely tweeting links they have more or less read. But as I've said before, if you're simply sharing links, you're missing out.
- Missing out on the opportunity to add contexte and value to your audience.
- Missing out on the opportunity to add to your content hub and derive traffic through SEO or reshares.
- Missing out on the ability to convert your audience by driving them away from you and not to you.
- Missing out on the ability to generate rfesh content by building on top of existing one.
- Missing out on the credibility that third-party validation brings to your message.
- Missing out on relationships you can build with influencers you curate content from.
By integrating content curation within a borader scope, you can make it the backbone of your publishing strategy.
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