El rincón del Social Media

Sin avisar, Facebook ha cambiado de los perfiles de sus usuarios la dirección de correo que tenían para que otros usuarios pudieran contactarles.

Cuando hablamos de SEO hoy en día, surgen miles de 'expertos' (degradando el significado de la palabra experto), pero como dijo Diógenes: El movimiento se (El movimiento se demuestra andando y el SEO se demuestra posicionando:

"La adquisición de Yammer subraya nuestro compromiso de desarrollar la tecnología que necesitan las empresas", dice Ballmer. Leer. Escuchar...

De la misma recopilación de Hongkiat de la que compartía algunos plugins de seguridad y antispam para WordPress, hoy quiero destacar otros muy útiles pero en (RT @juansegui: 7 plugins de comentarios para tu sitio Wordpress

You’re finally convinced that content marketing is critical to your marketing strategy.

When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs. Why?

Content is evolving. No longer are white papers and webinars the secret to inbound marketing success, visual is becoming the norm. Get ready to kick the tires and light the fires around your content strategy as we show you how to effectively utilize visual content like Infographics, video, visual note-taking, memes, and even Instagrams into your marketing campaigns.

We’re in a state of information overflow and many are looking for a way to dig out.

Simultaneously, we have learned to digest information faster – sometimes even at a glance.

This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across?

The answer - Visual Content Marketing

Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include Infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. http://bit.ly/Qa2XZ3

What’s critical is that they help tell a story related to your brand. Keep in mind that this doesn’t mean a sales pitch. Rather, visual content is created with the goal of appealing to your prospects and is meant to offer them a solution for a pain they may have.

This presentation, created with Column Five - http://bit.ly/LooubE , not only explains different types of visual content, but also to give examples to inspire your own visual content creations. 

Walking the B2B Marketer through the steps necessary to produce and promote great visual content, from content purpose and distribution channels to idea creation and proper usage. It also goes into the theory, history, and practice behind visual content.

By Maria Pergolino – http://bit.ly/KKa36J

Source: http://bit.ly/MydmLg

Download Presentation here: http://bit.ly/LcQxN6 [PDF]

El 21 de Septiembre se celebrará el 2º Congreso de Marketing Online y Comunicación 2.0 de #ActitudSocial. Este congreso está repleta de minis ponencias de especialistas que hablarán de Posicio...

Somos DEMASIADOS emprendedores con talento y tiempo libre que presumimos de empresarios innovadores pero le daríamos una patada a nuestro proyecto por 2500 (¿Eres un gran emprendedor con potencial o un empresario frustrado?

"CloudOn is a productivity app available for the iPad and Android tablets that features full Microsoft Office Support.

What's awesome about CloudOn is that the app actually is a direct port of Microsoft Office on the iPad. You get all your favorite apps like Word and Excel on your Apple."

From the original article: "Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that.

With the help of Distilled, an online marketing agency, Facebook launched a new video that provides users tips on how to optimize their Facebook pages.

The video is aimed more at business owners than seasoned SEOs, but it’s the first video Facebook has released providing users with this type of advice for optimizing their Facebook pages for search engines.

The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content. Then it shows you how to get links and likes for your new, awesome page.

The video does tend to focus more on why all of these things are important, rather than on advanced link-building tips. However, for a small business owner just learning about search marketing, it’s a good beginner’s resource".

Take a look at this video here: http://www.searchenginejournal.com/seo-for-facebook-new-video-revealed/44985/

El Palacio de Versalles ha creado una aplicación que nos permite realizar un recorrido virtual en 3D, proyecto en el que han contado con el apoyo de Google (Google ayuda a crear un recorrido virtual 3D del Palacio de Versalles:

Facebook sirve para dirigir tráfico al blog. Cuento con la experiencia de Paco Viudes para ayudaros a generar tráfico recurrente hacia vuestras bitácoras.

¿Has dado ponencias y deseas saber el grado de aceptación que han tenido las mismas entre todos los asistentes?