Transmedia: Storytelling for the Digital Age

Alex Kane:  '“Today’s most innovative artists are always looking for new ways to push boundaries, with their music and their means of connecting with fans,” says [Lucas] Wilson. “[...] We’re used to going to concerts, but very few of us have actually been on stage. We’ve grown accustomed to hearing from our favorite artists on social media, but rarely do those words come directly from their mouths. VR is changing all that. It’s the most personal way of connecting with your fans.”'