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Robert Pratten: "Small towns around America have histories that offer a foundation for transmedia storytelling to bring in visitors and customers for local retailers. The Roswell Experience is a location-based story told across 32 locations in Roswell, New Mexico which uses a fictional alien, Vrillon, to introduce visitors to the area’s rich history."
DRC: You might also like to check out "Storytelling meets Transmedia Tourist GPS walk-arounds - TravelPlot" over at Pervasive Entertainment Times.
