The concept of 'work' has been at the heart of both the industrial as well as the information society, along with 'jobs' and 'growth' and that most rapidly outmoding term, GDP (expect a new metric to emerge here, soon, along the lines of 'gross national well being'). But what will work mean in a knowledge society, or indeed in some form of an 'experience society'? What will happen when merely maximizing efficiency and productivity becomes the chief domain of machines, rather than humans?