Digital is about breaking down old barriers not building new ones: Rob Norman, GroupM | Peer2Politics | Scoop.it

In 2018, no company will have a chief digital officer. In fact, many will wonder why they ever had one. The CDO was a response by the management of many manufacturing, services and agency businesses to the emergence of a set of networks, devices and protocols that created new consumer behaviours, new businesses, new media and communication experiences.