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Canadians are increasingly looking for green products and services, and many are even willing to pay more for them, but they may be selective on which they choose based on the strength of environmental claims. The findings, that suggest an important shift to mainstream green purchasing practices, are a result of an inaugural survey on green purchasing behaviours and attitudes in Canada commissioned by SCA, the maker of the Tork® brand of away-from-home hygiene products. As an international leader in creating an ethical and sustainable marketplace, SCA worked with Leger in Canada to capture in-the-moment consumer insights that reflect market trends.
