The rules for mobile landing page optimization and standard landing page optimization are fundamentally different. The goals are different. The metrics use to track success of landing page conversion are different. Heck, even the definition of “conversion” is different.

Mobile landing page optimization is a different world. Of course, you have to ensure that your pages are mobile ready. They should be compatible with Android 2.x and iOS 3.x and later.

But beyond the tech guidelines, there are other basic rules to remember and steps to implement as you create a mobile landing page.

Here they are.