As digital marketers, we know to invest in mobile, but there are still choices to be made. Consider these debated strategies when planning your campaign.

Marketers are always looking for new innovations to improve their strategies, but in order to properly accomplish that it is necessary to understand what creates the most effective mobile marketing campaigns. In order for a mobile campaign to be successful, you need to start with traditional marketing fundamentals that can be applied to other media channels. Marketers need to stop worrying about what can be the coolest mobile app, and instead get an accurate understanding of how customers are using these devices on a day-to-day basis. Let's analyze the current reality of mobile and determine key methodologies to best deliver successful mobile marketing campaigns.

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