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The innovations emerging from Stanford University’s Design for Extreme Affordability course are both viable business models and sensitive to local needs.
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Scooped by Dr. Pamela Rutledge |
Scoop.it!
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It's ironic that knowing your audience is a big deal. It tells you something about the rampant solipsism in the world. (love that word.) In other words, we are not our customer. #cognitivebias #audienceengagement #fieldingmediapsych