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Scoop.it!
Ask experts what the most asked question about leadership is, and they’ll usually answer "are they made or born?" There are dozens of books, decade’ 
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Scoop.it!
Dr. Pamela Rutledge's insight:
Brands have a story. Audiences have a story. Psychology is the link to make them fit and achieve optimal engagement across media platforms. Join us! Learn the psychology of branding with story, transmedia strategy and audience engagement through persona development. Dr. Jerri Lynn Hogg and I are presenting an overview of Fielding's new certificate program in Brand Psychology and Audience Engagement in a webinar July 1 at 4pm PT. Courses in the certificate include the two we designed 'Branding and Transmedia Storytelling' and 'Audience Profiling'. For more info mscadmission@fielding.edu or check out audiencepsych.com
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Scoop.it!
Avatar Maker Follows in Footsteps of Simpsons Marketing
Dr. Pamela Rutledge's insight:
Peanutize Me! is a great example of creating content that links brand and identity. High on entertainment, low on "sell.' Fox Films invites you to translate yourself into a character in Charlie Brown's world. In order to create an avatar, which, by the way, is fun, you have to evaluate yourself against the options available. Which hair is 'me'? Or not me? As crazy as this sounds, your brain is off on a journey. Whether your avatar is somewhat accurate or if you get wildly creative doesn't matter. You have to self-reference to create either. You are already projecting yourself into the world you now share with Charlie Brown. That simple act avatar creation has changed the relevance of Peanuts. Will you go see the movie? I don't know. But either way, your meaning-making antennae are sensitized to pick up references to your new world. The fact that you are in it means it's something to share. #brandpsychology #mediapsychology
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People have far more control over information so leadership theories that promote viewing followers as individuals, with thoughts and needs, fits with the current social climate. However in today's Twitter-reactive environment, we will do better to focus on theories of brand development to anticipate public policy that try to learn from the history of great leaders. Leadership isn't what's happening today. It's marketing.