Psychology of Media & Technology

Fame, whether based on talent or notoriety, creates expectations and turns celebrities into role models and influencers.  The upside comes with a cost--the responsibility of what you say in a social media world. Social media is the ultimate amplifier, allowing celebrities to expand audience awareness and reap the financial benefits.  If you're popular or, in the case of brands, your campaign is successful, people are hanging on your every action and that means every action is also under scrutiny.  You don't get the benefits without the downside.  In this uber-sensitive world,  it's more important than ever to look at content through the perspective and mental constructs of the audience--unless you don't care if you make them mad, hurt their feelings or offend their sensibilities.   For some people, any notoriety fills the bank accounts or gets followers.  For others, it has the opposite effect. Know your audience.