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Scoop.it!
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The McClures of New Jersey, aka the ‘McClure Twins Family,’ catapulted to YouTube stardom three years ago, then soon discovered the downside of internet fame. 
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Scoop.it!
Dr. Pamela Rutledge's insight:
Our brain is the original flight simulator. Nothing is as powerful as the human brains' ability to visualize and imagine and fill in the storyworld of what we hear. Years of storytellers have taken us on all kinds of journeys, from Lake Wobegon to War of the Worlds. Very smart to hear that BBC Radio thinks of listeners as 'viewers.'
The Digital Rocking Chair's curator insight,
January 27, 2014 11:20 PM
David Zax: '“You’d be hard-pressed to find a young person who asks for an analog radio for Christmas,” admits Joe Harland, with wry British understatement. Harland works for BBC Radio 1 as its “head of visualization." If that sounds like something of an oxymoron for a radio station, well, that’s sort of the point' ... |
Scoop.it!
Just two months ago, YouTube vloggers Sam and Nia, a married couple in Terrell, Texas, went viral when Sam surprised Nia with her own pregnancy by secretly testing the urine she’d left in their toilet. Sam captured the stunt in a YouTube video that garnered more than 15 million views. Then, three days
Dr. Pamela Rutledge's insight:
"Fake it 'til you make it" may be a good strategy for getting over anxiety before a meeting, but it's NOT a good strategy when you're selling authenticity on YouTube. The Internet is powerful--it can propel an unknown with thousands of viewers, but with celebrity comes scrutiny. Those same eyes will be looking through a magnifying lens. Social media relationships operate with the same rules as offline ones. They are social contracts that thrive on honesty and are destroyed by deceit.
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The rise of Influencer marketing as created a new dimension in storytelling, somewhere between Reality TV and true confessions. It is ripe with archetypes and emotions. While it has disrupted multiple business models, it also raises the ante on the increasing monetization of personal lives and can put them in direct conflict with values, ethics and well being, especially when it comes to young children. More to come. #mediapsychology #influencerpsychology #influencerparenting