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Scooped by Brian Yanish - MarketingHits.com |
Scooped by Brian Yanish - MarketingHits.com |
Starting to do Facebook live is a great way to build your small business. In addition to building your brand, live video helps you connect with your audience. Plus, it's a great way to create content to share on your website and other social media platforms.
So interesting to see how businesses are using live video, like Facebook Live to engage with their customers.
Scooped by Brian Yanish - MarketingHits.com |
Social media has become so much about the visual more than the actual text on page. Having the right photo can drive more traffic likes and shares then the title of the post or article.
At MarketingHits we help our clients fine tune your social media content to produce better results across multiple channels.
Scooped by Brian Yanish - MarketingHits.com from Must Market |
Modern Marketing
We liked this Modern Marketing Infographic from Hubspot so much we wrote notes on 3 of the graphics key points:
#2 Builds Personalized Connections
#3 Integrates Omnichannel Strategy and Tactics.”
#5 Maximizes Efficiencies Through Technology and Automation
on Curagami: http://www.curagami.com/modern-marketing-infographic/
Scooped by Brian Yanish - MarketingHits.com from Must Market |
Scoopit Over 300,000 Views - Thank You
Thanks to many friends, followers and teachers our @Scoopit fees went over 300,000 views yesterday. I would thank everyone here, but for some reason I haven't been able to see the @name links on Scoop.it since the move to this UI. I can see 'em, but they are behind my Scoop and so unreachable.
This post links to GPlus where I tried to say THANK YOU to those who've helped teach me. The list is LONG, too long to fully include anywhere, so if you follow me, have collaborated with me or linked to and made suggestions for our Scoop.it THANK YOU.
As I noted on GPlus. Scoopit is an enormously important tool now given all of Google's changes. Using this "safe" environment to test and then commit to content, ideas and memes is what will separate tomorrow's content curaiton winners from content shock losers.
Marty is a must follow. Check out his website http://www.curagami.com
Scooped by Brian Yanish - MarketingHits.com |
Marketers who are hoping to better engage their buyers with content should consider adding curation to their content marketing strategy. In fact, research indicates that leading marketers are curating 25% of all the content that they publish.
By curating third-party content, you will:
"Start with the Why" - Here is a great infographic from the team at Curata about WHY businesses should be using content curation in their marketing strategy.
I could not a agree more, as someone who is curating and shared content for clients, it has the power to drive traffic right back to your website.
This will be very helpful for the non-profit groups with which I'm working.
Scooped by Brian Yanish - MarketingHits.com from Good Marketing |
How do you compete in an industry controlled by just three companies? One start-up decided to find out for itself.
There are a few things that make this example interesting for me:
- value innovation in a commoditized market, where decisions are made mostly based on price
- creating a very different value proposition, focused on customer-centricity
- use of technology (app)
- storytelling as a way of customer engagement
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.
Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
Jetpack's cool icon feature creates, adds & shares a mobile app like icon & link for your blog on you & your customers smartphones for free. Picture includes mobile icons for Curagami (http://www.Curagami.com thr blue origami bid) and Scenttrail (http://www.scenttrail.com the wander path ST) our blogs.
Scooped by Brian Yanish - MarketingHits.com from Pinterest |
For months, Pinterest has been rumored to be readying a "Buy" button that could provide the blockbuster advertising and e-commerce business the six-year-old online scrapbooking service has long been expected to unveil. Today, a top Pinterest executive revealed more about the possible plans for the first time. Tim Kendall, Pinterest's head [...]
Scooped by Brian Yanish - MarketingHits.com from Must Market |
Marty Note: Email Matters
Your email list is something you own. You've earned the right to NOT pay Google or anyone else when you communicate with your email list. The value of the list is HUGE.
We saw a monetary value of $100 a subscriber recently and there are times when you email list can be worth many multiples of that such as:
* When your organic rankings take a huge hit thanks to an algorithm change.
* During peak sales times.
* To create sustainable online community.
* To increase sales.
* To bolster SEO and then increase sales.
Here is a great and simple list for how to increase the size of your email list:
1. Subscribe Button
2. Ask Your Readers
3. Give Incentives
4. Speed Up Website
5. Offer A Free Course
6. Squeeze Page
7. Guest Blogging
8. Implement Hello Bar
9. Video Call To Action
10. Scroll Box
11. Feature Box
12. Sumo Me
13. QR Code
14. Trade Shows
There has been a fundamental shift in marketing to young people. Next Generation Consumers no longer put brands on a pedestal or seek to conform to the aspirational lifestyles brands promote. Instead, they seek out authenticity that supports their ‘brand of me’.
How do you improve an already effective marketing program? Online testing lets marketers optimize their current efforts through small changes or radical redesigns. The key is to design tests that provide customer insights, not just metric lifts. As part of the Email Summit 2015 Live Test, VolunteerMatch used a three-part series of experiments to learn how to better engage its B2B audience for its SaaS product. Learn how it increased clickthrough in emails and on a landing page while still gaining ...
Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
Why Content Curtation Rocks SEO
The slide deck from @Scoop.it about how content curation impacts SEO is an excellent SEO & content curation primer (embedded in the post), but let’s do a deeper dive to understand how content curation ROCKS SEO and every site's Uber-Goal of creating sustainable online community.
This Curagami post creates an interesting comparison between Oprah and Amazon. One knows how to create online community one doesn't. Both have great tips to share.
Scooped by Brian Yanish - MarketingHits.com |
Welcome to a new roundup of social media tools and services! This month, let me introduce you to: LikeAlyzer, Leaf, Qunb, SimilarWeb, and Alternion
Couple tools here I need to check out.
More tools for your social media toolbox, it never ends....
Scooped by Brian Yanish - MarketingHits.com |
Learn about the terms you need to know when working with different marketing analytics programs.
Taking advantage of social media's ability to reach broader audiences is a staple in inbound strategies.
Really hard to argue with these kinds of numbers. One campaign worth modeling and testing.
With the continued rise in Inbound Marketing this article presents some powerful proof on just what can be achieved. No wonder the likes of MarketHive are basing their business model on the the whole FaceBook look and feel plus the ability to generate sales based on a neural social networking approach.
A look at the rise of curated newsletters and which of the best newsletters to subscribe to for finding awesome content to share.
Scooped by Brian Yanish - MarketingHits.com |
The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts.
Good find, Karen - they have really grasped the power of #storytelling.
Scooped by Brian Yanish - MarketingHits.com from Must Play |
The web + mobile + social means we are all about to be game developers. Those environments are so GAME FRIENDLY and game content so engaging in or out of the organization becoming game developers is in all our futures.
Scooped by Brian Yanish - MarketingHits.com from Social Marketing Revolution |
The day a big company understands social media marketing it may be time to buy water and canned goods and get in the basement. The end of days is near.
As this post shares, doesn't look like the end of days is near based on how TONE DEAF Nissan was to a cool social marketing idea, and idea that would have sold $240,000 in cars and costs...well NOTING.
We may NEVER need water and canned goods...sadly.
The biggest theme of 2015 NRF focused was retailers' us of digital technology that bridges the online and offline parts of the digital commerce experience.
Scooped by Brian Yanish - MarketingHits.com from Must Market |
This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.
Use these three simple metrics to find your long tail:
Rank
% of Total
Running Total
A simplified review of the 80-20 rule in sales. The Running Total is an interesting parameter to be considered. Need more on "Profitability" fractal from @Martin (Marty) Smith
Tony Randall By now most internet marketers are familiar with the phrase "Content is King" but this really is nothing new. It always has been king and it always will be.
Scooped by Brian Yanish - MarketingHits.com from Must Market |
Content Curators Added To Curagami
Content curation may be the ultimate team sport. Together we are smarter than alone. As we changed our startup http://www.Curagami.com look and feel today we added a place to share 3 favorite content curators each month.
December's Must Follow Content Curators:
@Cendrine Marrouat - https://www.cendrinemedia.com
@Neil Ferree
@Brian Yanish - MarketingHits.com
Significant curators across every social net these special marketers sift a mountain of content daily so we their lucky followers are smarter, wiser and better informed. If you are NOT following Cendrine, Neil and Brian on Scoop.it, Twitter, Gplus and wherever else they contribute (blogs and company sites) you are missing the easiest way to learn content curation and Internet marketing we know.
Happy holidays to three of our favorite content curators, Scoopiteers and people. We will share 3 curators a month and won't have a problem filling up our 2015 content curation dance card.
Thanks @Martin (Marty) Smith for including me on your must follow list. You the best!!! Brian