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Scoop.it!
Win The Ecommerce Game 
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Social Shopping
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Scooped by Martin (Marty) Smith |
Scoop.it!
Pushing web design forward too fast blows up trust from internal stake holders and visitors. There is an organic path the journey to online community takes.
Marty I agree. So many businesses still think "Build it and they will come".
The website gets built, they spend thousands promoting it and doing social media and yes the visitors come. One small problem no one discussed with the website development company or budgeted for follow up analytics and review of the design and content to see what changes can be made to improve the ux. So many visitor never comes back and that's where the problem is with most websites. Percentage of return visitors is key.
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Scooped by Martin (Marty) Smith |
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7 SEO Tips and Trends
Appreciate @Os Ishmael sharing Anne Carton's great 7 SEO Trends for 2016 Post today. Anne's post was so good we linked it from the Curagami post it inspired. Our 7 SEO Trends / Tips for 2016:
* Great Content Creates Community (despite Content Shock)
* Mobile and Smartphones Are Changing Everything
* Video RULES
* Community Is KEY
* Community Shock Is Coming
* Empower Ambassadors, Understand Proxy Marketing
* Fresh and NOW Beat Stale and THEN
Be sure to add your SEO tips for 2016 and we will mash them into this post with a link back and our thanks.
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Scooped by Martin (Marty) Smith |
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Story may be the most important but least understood online marketing word there is. Understand why storytelling is "beyond important" for web marketing.
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Scooped by Martin (Marty) Smith |
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4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:
* Collaboration.
* Transparency.
* Sharing.
* Empowerment
Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.
At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:
* Communication.
* UGC.
* Gamification.
Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.
User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.
Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.
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Scooped by Martin (Marty) Smith |
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Arrogance seems a consistent tactic in the uber-hot gamification segment. "Uber-hot" and arrogance seem to go together like hand in glove, but perhaps arrogance is a the most sustainable strategy.
Arrogance feels cheaper than the Thank You economy's endless give. This piece explores the question of if arrogance is sustainable. What do you think? Where do you come out on the Arrogance or Thank You debate.
