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![The Courage To Be Imperfect: Brené Brown and the Connection Economy [TED video] | Curation Revolution | Scoop.it](https://img.scoop.it/mPVTzyIPXDOgGkHNsNjdtDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Brene Brown explains becoming a great Internet marketer means giving up the tyranny of perfection and embracing an ever escalating social vulnerability. 
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This post helps lawyers understand how to create an online brand, tell stories with keywords, support with social media, and create websites that WIN.
Martin (Marty) Smith's insight:
Wrote this piece after having great conversations with lawyers in Raleigh about what they did and didn't understand about Internet marketing. The interesting part of thise conversations was what many of my lawyer friends thought they knew they didn't and what they thought they didn't know they weren't as far away as they thought.
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Hunting social media marketing ROI can make it easy to ignore the most important point - Your company, brand and product must have a social media marketing strategy. Caveat stated, here are some thoughts on what Social Media Marketing IS: If these attributes sound like Jim Stengel's fundamental human characteristics brands need to align to it is on purpose (read GROW by Stengel). In the post Social Media Marketing The Most Valuable ROI I asked if you could afford NOT to create a social presence. I don't think avoiding things is as powerful as wanting something. Let's recast the question and ask if it is important your brand connect, explore, impact, have aspirations and share joy?
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Internet marketing shares humanity, warts and all, then weaves a sum is greater tapestry where YOURS, OURS and THEIRS lose value or distinction. Here's How.
Martin (Marty) Smith's insight:
Outlaw Josey Wales IM Advice CONTEST
Martin (Marty) Smith's curator insight,
February 1, 2013 4:08 PM
Enter Your Outlaw Internet Marketing Advice into the Oulaw Josey Wales Contest. Deadline: Friday February 15th
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![Great Social Customer Service Race - How SMM Changes Service [study] | Curation Revolution | Scoop.it](https://img.scoop.it/JNSb0WlpwmHQ1N_esREluDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Media is a powerful customer service tool. This guest blog post from Ashley Verrill shares results from the Great Social Customer Service Race Study.
Martin (Marty) Smith's insight:
Great guest post on Atlantic BT's blog here by Ashley Verrill from Software Adice. Ashely shares results from their recent 4 week study asking a simple and complex quesiton:
Jeff Domansky's curator insight,
December 18, 2012 8:55 PM
This study is a must-read for customer service ideas using social media. |
Why does our increasingly social economy make some companies uncomfortable? It isn't easy to embrace an ever-increasing amount of vulnerability; to not play or cling to the tyranny of perfection are both doomed strategies already extinct.
This piece explores how companies can dare to be great in a socially connected time.