Content and Curation for Nonprofits

In 2006, when Jeff Howe hailed “The Rise of Crowdsourcing,” the phenomenon was unfamiliar even to his Wired audience. Five years later, “crowdsourcing” is an overused buzzword and websites are swarming with free content.

Content curation - finding the most relevant, useful, and informative pieces of content on the Web and sharing them with your readers - is one of the major themes in content marketing these days.

Online content curators (1) identify great content, (2) use web tools to organize and share the curated content and in so doing (3) make information easier to access, explore, and understand for themselves and for others.

In his last three columns, Gunther Sonnenfeld explored how brands are “co-creating” meaningful experiences with people. This time he explains the connection between branded experiences and brand advocacy.