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Curated by Beth Kanter
Content curation is not just simply slap dash sharing. There are the nuances of techniques - the shifting, shorting, filtering, summarizing. What what if anything is it aligned with?
Is it helping you create a presentation for a work/professional goal?
Is it helping generate content as part of your content strategy?
Is it helping you build your professional expertise or network?
Content curation - and content creation need to be aligned with a strategic purpose.
"Have you been smart about reuse and leverage of marketing assets including content? Not a series of one off creations in response to an opportunity that stray off in entirely new directions from the core brand storyline."
